A new Overstock.com TV spot premieres Monday Aug 20th, with singer/songwriter Sonnet both singing and appearing in the commercials. The spots were created around a new song that was co-created by both Sonnet and writer / director Matt Hodgson, and will also be coinciding with the release (this month) of Sonnet’s new EP.
Watch for more info and “Behind The Scenes”videos on Overstock.com’s YouTube website, which details the process of the creation of the song for the TV spots, the idea behind the spots, and the production of the commercials, as well as footage of Sonnet working and creating her music at home and in the studio.
The spots were written and directed by Matt Hodgson, in conjunction with overstock.com’s Sam Osselaer, Senior Director, Branding & Creative.
Producer: Jeff Miller / Vineyard Productions
Writer / Director: Matt Hodgson
Director of Photography: Matthew Williams
Color: Jeff Tillotson / Lightpress / Seattle
VFX: Jerry Steele / Steele Studios / Culver City
Arri Alexa Cameras: Otto Nemenz, Intl.