Last month Matt was part of a unique production concept to create a TV Ad for Prudential. Shooting the :60 spot involved 30 + DP’s and a ton of gear shipped across the country, to photograph the same sunrise from coast to coast… on the same day! As you can imagine it was a complicated and impressive concept, which resulted in a visually compelling ad of American landscapes. The overall coordinating DP was Shane Hurlburt, ASC, with director Ringan Ledwidge of Smuggler / LA / NYC / London, at the helm. The spot was photographed entirely on Canon 5D’s with coordinated color profiles that we all worked out with Shane over 2 test days to capture the subtleties of high contrast sunrise scenes… and all connected via cube / hotspot internet connections where possible, so the director could be involved with the many different set-up shots and scenes that they had scouted and set-up across the country.
The :60 sec ad was New York ad agency Droga5’s debut spot… a pretty impressive roll out!