“Lush” Lagoon Amusement Park

This years Lagoon television campaign, “Lush,” has accomplished what all television campaigns always hope to do… and that is deliver a message to a targeted audience. But these spots did more than that… they ended up generating overwhelming positive response and ancillary “buzz” from viewers, and not only a positive response, but these spots created an interactive connection with Lagoon’s web site for free music downloads, a music video, specialty “Coca-Cola” theatrical spots, radio and tv appearances (singer/songwriter) and ultimately a free concert… not bad for a TV spot.

Yes these spots were different… great concept, simple message, and were produced with a higher quality (shot on 35mm film, transferred to HD), something not routinely seen these days except in expensive national campaigns… so I was proud to be a part of this project.

Here is one of the spots that started it all…

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This entry was published on August 8, 2009 at 1:31 pm. It’s filed under Cinematography, Commercials, Music, Music Video and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

One thought on ““Lush” Lagoon Amusement Park

  1. Holly on said:

    Pretty amazing work by you and all of your collaborators! A fresh simple idea and message became so much more – and literally changed some peoples lives. Congratulations!

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